Globesity: another new word for us to try & digest (excuse the pun).
I have just finished watching an authoritative documentary on the global obesity epidemic (Foreign Correspondent ABC 1). The program focused on the astronomical growth in obesity in Mexico, Brazil, China and India. All countries have been deliberately targeted by the multi-national food companies (Nestle, Kellogs, MacDonalds, Domino's Coca Cola & Pepsi) and this is where these companies expect to get their future growth & profits. (see Prof. Marion Nestle's insightful comments).
But at what cost?
It is depressing to see the suffering on the local people who are the targets & victims of this deliberate marketing strategy. To see a local Mexican woman breast feeding while drinking a bottle of Coke, a young adult having his second lot of stomach surgery (at $20,000 per operation) after, babies being pre-programmed in the womb, rampant diabetes in Chinese youth and the manipulation of the food distribution system is heartbreaking.
It causes me to pause and be grateful that I am health coach, have had the opportunity to 'see beyond the advertising' and it only makes me more determined to be part of the Institute of Integrative Nutrition 100 000 global health coaches needed campaign to recruit globally 100 000 health coaches to help 'turn the tide' and create the 'Ripple' that is needed to counter this global epidemic.
As Dr Mark Hyman [TEDMED]quoted on TEDMED [April 2012, Washington DC].."we ate our way into this position and we can eat our way out of it".........
Care to join the campaign & join me as a health coach? We would love your support.
Rossco
Getting better, not older (and today more angry & determined to do something!)
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